The programme begins with an introduction to blogging, its different types, and its importance, before exploring its role in business growth and digital identity building.
Participants will learn the technical aspects of setting up a blog and choosing the most suitable platform, followed by strategies for creating effective and engaging content. The course places strong emphasis on writing skills, search engine optimisation (SEO), and the use of visual elements to maximise impact.
The programme concludes with guidance on blog management and performance analysis to ensure consistency, growth, and long-term success.
📚 Course Lessons
- Introduction to Blogging
- Blogging for Business
- Defining Your Blog Identity
- Setting Up Your Blog
- Blogging Strategy
- Developing Blog Content – Part 1
- Developing Blog Content – Part 2
- Writing for Blog Posts
- Vlogging
- Blog Management

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