A foundational overview covering digital marketing basics, goal setting, and understanding both paid and organic marketing channels.

Lessons

• Introduction to Digital Marketing
• Setting Marketing Goals
• Tracking KPIs
• Reaching Target Audiences
• Free Marketing Tools & Channels
• Content Development
• Paid Search Marketing (Google Ads)
• Building a Digital Marketing Strategy

Focuses on how to increase visibility in search results, use SEO tools, and build effective on-page and off-page SEO strategies.

Lessons

• Essential SEO Tools – Google Search Console
• Keyword Research for SEO
• URL Structure & Internal Linking
• External Link Building – Part 1
• External Link Building – Part 2
• Local SEO – Part 1
• Local SEO – Part 2
• SEO Performance Analysis & Optimization

Teaches how to design and implement successful marketing campaigns, develop content, and leverage various platforms.

Lessons

• The Importance of Mobile Marketing
• Video Content & Advertising
• Email Marketing Essentials
• Influencer & Affiliate Marketing
• Facebook Business Manager
• Planning a Google Search Campaign
• Campaign Implementation – Part 1
• Campaign Implementation – Part 2

Provides training in performance metrics, digital brand management, affiliate marketing, and e-commerce analytics.

Lessons

• Understanding Key Metrics
• Brand Management
• Google Analytics – Part 1
• Google Analytics – Part 2
• Affiliate Marketing Strategies
• E-commerce – Part 1
• E-commerce – Part 2
• SEO Review

Students receive an accredited certificate issued by Cambridge British College.

Yes, all certificates issued by the college are accredited by the relevant official authorities.

Yes, after completing the course, you may contact the Admissions and Registration Department to obtain an electronic copy.

You can register online through the website by visiting the Admissions and Registration page and completing the payment electronically.

Applicants must be at least 16 years old or hold a secondary school certificate (or equivalent) for certain programmes.

Yes, you may enrol in multiple courses simultaneously.

All courses are offered online.

The duration varies depending on the programme and generally ranges from one to six months.

Yes, assessment is based on participation, assignments, and final examinations depending on the nature of the course.

Yes, you can retake the course in the next session at a reduced re-enrolment fee.

Fees vary according to the course and number of study hours. Full details are available on each course page.

Payments can be made online via the college’s secure electronic payment link.

Yes, instalment plans are available for selected courses under specific conditions.

No, course fees are non-refundable according to the college’s refund policy.

You can reach us via the official email address or by phone.

Yes, a dedicated technical support team is available to assist with any platform-related issues.

You can schedule an appointment with an academic adviser by contacting the guidance team.

Some courses include practical training or partnerships with employers to provide internship and job opportunities.