This module focuses on laying the foundation of your business by understanding the core principles of entrepreneurship and defining a clear and actionable vision. It supports the development of a comprehensive business plan that addresses operational, marketing, and financial aspects. The module also introduces essential tools for building a strong brand identity and establishing an effective digital presence through websites and social media platforms.
Lessons
- Entrepreneurship Essentials
- The Power of Visioning
- Creating a Business Plan
- Your Corporate Identity
- Overall Marketing Plan
- Social Media Strategy
- Social Media Setup
- Website Design Principles
✅ Expected Outcomes
- Develop a clear and structured business vision and plan
- Establish a cohesive brand and marketing identity
- Build an effective digital communication and marketing strategy
- Set up a professional, functional, and user-friendly business website
This module covers the essential steps required to transform your business plan into a real and operational venture. It focuses on validating ideas, defining sustainable revenue models, and building strong relationships with customers and partners. The module also highlights how to leverage available tools, platforms, and networks to ensure a successful business launch.
Lessons
- Website Builders & eCommerce
- Website & Marketing Optimisation
- Principles of Entrepreneurship
- Entrepreneurs & Global Trends
- Practising & Piloting
- Value Chains & Supply Chains
- Revenue & Business Models
- Customers & Experiences
✅ Expected Outcomes
- Launch your business online using professional website and eCommerce tools
- Understand and apply global entrepreneurial trends in real-world contexts
- Develop a clear, scalable, and profitable business model
- Enhance customer experience and optimise value and supply chains
This module focuses on strategic development and scaling your business for long-term success. It explores effective leadership practices, performance tracking, and enhancing customer engagement to build loyalty. The module also covers partnership building, brand strengthening, and maintaining work-life balance as essential components of sustainable growth.
Lessons
- Networks & Communities
- Launching & Leveraging
- Principles of Growth
- Leadership & Culture
- Metrics & Measurement
- Customers & Conversions
- Pitches & Partnerships
- Policies & Principles
✅ Expected Outcomes
- Expand professional networks and build strategic, high-impact relationships
- Develop strong organisational culture supported by effective leadership
- Measure business performance and improve customer conversion rates
- Secure smart partnerships and apply scalable growth policies