This module introduces you to the core concepts of digital marketing and its importance in today’s business landscape. You’ll learn how to effectively reach your target audience and use digital tools to your advantage. The module also emphasizes the role of measurement and analysis in building strong strategies.

🎯 Topics Covered

• Introduction to digital marketing
• Performance tracking and analytics
• Reaching your target audience
• The role of mobile in marketing
• Free digital tools
• Google Ads ecosystem
• Social media marketing
• Building your digital strategy

In this module, you’ll explore how to write compelling marketing content and design impactful campaigns. You’ll work with video, email, and influencer marketing, and gain hands-on experience using platforms like Facebook Business Manager. The module also teaches how to plan and execute professional Google search campaigns.

🎯 Topics Covered

• Content development and ad copywriting
• Video marketing and visual storytelling
• Email marketing strategies
• Influencer and affiliate marketing
• Facebook Business Manager
• Planning Google Search campaigns
• Campaign execution – Part 1
• Campaign execution – Part 2

This module focuses on analyzing marketing performance using KPIs and conversion metrics. It also covers brand management, digital public relations, and e-commerce fundamentals. You’ll learn how to improve campaigns using analytics tools and SEO practices.

🎯 Topics Covered

• Understanding metrics and KPIs
• Brand management and digital PR
• Intermediate analytics – Part 1
• Intermediate analytics – Part 2
• Affiliate marketing from a merchant’s perspective
• E-commerce business – Part 1
• E-commerce business – Part 2
• Intermediate SEO techniques

This module introduces advanced techniques to boost campaign performance and turn followers into loyal customers. You’ll develop skills in managing social media, increasing engagement, and optimizing return on investment. The focus is also on advanced personalization and improving strategic performance across platforms.

🎯 Topics Covered

• Increasing conversion rates – Part 1
• Increasing conversion rates – Part 2
• Social media management – Part 1
• Social media management – Part 2
• Turning followers into customers – Part 1
• Turning followers into customers – Part 2
• Optimizing social media strategies – Part 1
• Optimizing social media strategies – Part 2

Students receive an accredited certificate issued by Cambridge British College.

Yes, all certificates issued by the college are accredited by the relevant official authorities.

Yes, after completing the course, you may contact the Admissions and Registration Department to obtain an electronic copy.

You can register online through the website by visiting the Admissions and Registration page and completing the payment electronically.

Applicants must be at least 16 years old or hold a secondary school certificate (or equivalent) for certain programmes.

Yes, you may enrol in multiple courses simultaneously.

All courses are offered online.

The duration varies depending on the programme and generally ranges from one to six months.

Yes, assessment is based on participation, assignments, and final examinations depending on the nature of the course.

Yes, you can retake the course in the next session at a reduced re-enrolment fee.

Fees vary according to the course and number of study hours. Full details are available on each course page.

Payments can be made online via the college’s secure electronic payment link.

Yes, instalment plans are available for selected courses under specific conditions.

No, course fees are non-refundable according to the college’s refund policy.

You can reach us via the official email address or by phone.

Yes, a dedicated technical support team is available to assist with any platform-related issues.

You can schedule an appointment with an academic adviser by contacting the guidance team.

Some courses include practical training or partnerships with employers to provide internship and job opportunities.