A practical training diploma designed to empower learners to effectively use social media in marketing. It offers a structured learning path to develop the strategic, creative, and analytical skills necessary to build a successful online brand.
🎯 Programme Objectives
Understand the fundamental principles of social media marketing
Build a strong digital presence across multiple platforms
Develop audience personas and targeted strategies
Create, manage, and schedule content professionally
Analyze data and measure campaign success
Use tools for content planning, reporting, and optimization
👥 Target Audience
Beginners looking to enter the field of social media marketing
Entrepreneurs and small business owners
Content creators, bloggers, and influencers
Marketing and media students and graduates
Anyone seeking to grow their digital presence or project through social platforms
✅ Expected Outcomes
Develop a comprehensive social media marketing strategy
Build and optimize accounts across all major platforms
Create engaging content tailored to different target segments
Conduct audience and competitor research
Use analytics to track performance and improve results
Manage multiple accounts professionally and efficiently
Learn monetization strategies through social media
Qualify for freelance work or employment within digital marketing agencies
Covers the basics of marketing through social platforms, from account setup to basic analytics.
Lessons
Introduction to Marketing and Social Media
Overview of Social Media Platforms
Understanding the Target Audience
Building a Social Media Strategy
Setting Up and Optimizing Accounts
Introduction to Digital Analytics
Content Creation Basics
Social Media Management
Dives into brand building, goal setting, and designing audience-targeted campaigns.
Lessons
Advanced Customer Persona Development
Building Brand Identity
Goal Setting and Performance Measurement
SWOT Analysis and Competitor Research
Advanced Content Development
Handling Social Media Challenges
Data Interpretation and Trend Analysis
Strategic Account Management
Focused training on leveraging each platform as an effective marketing tool.
Lessons
Using Facebook & Messenger for Business
Marketing via Instagram
Pinterest Strategies
Enhancing a YouTube Channel
Snapchat for Business
Twitter Tactics
Engagement through LinkedIn
Using TikTok and Yelp
Focuses on revenue generation, social media for organizations, and advanced techniques.
Lessons
Social Media Monetization Models
Income Generation Strategies
Social Media Marketing for SMEs
Using Social Media for Nonprofits
B2B Marketing and Lead Generation
Practical Implementation of B2B Campaigns
Integrating Social Media with SEO
Comprehensive Social Media Account Management
Students receive an accredited certificate issued by Cambridge British College.
Yes, all certificates issued by the college are accredited by the relevant official authorities.
Yes, after completing the course, you may contact the Admissions and Registration Department to obtain an electronic copy.
You can register online through the website by visiting the Admissions and Registration page and completing the payment electronically.
Applicants must be at least 16 years old or hold a secondary school certificate (or equivalent) for certain programmes.
Yes, you may enrol in multiple courses simultaneously.
All courses are offered online.
The duration varies depending on the programme and generally ranges from one to six months.
Yes, assessment is based on participation, assignments, and final examinations depending on the nature of the course.
Yes, you can retake the course in the next session at a reduced re-enrolment fee.
Fees vary according to the course and number of study hours. Full details are available on each course page.
Payments can be made online via the college’s secure electronic payment link.
Yes, instalment plans are available for selected courses under specific conditions.
No, course fees are non-refundable according to the college’s refund policy.
You can reach us via the official email address or by phone.
Yes, a dedicated technical support team is available to assist with any platform-related issues.
You can schedule an appointment with an academic adviser by contacting the guidance team.
Some courses include practical training or partnerships with employers to provide internship and job opportunities.