Diploma in Social Media Marketing

£ 1000.00

includes

Two Lectures per Week
Midterm and Final Examinations
31 Articles
Certificate upon successful completion
Fully Online Programme
Course Delivered in English

A practical training diploma designed to empower learners to effectively use social media in marketing. It offers a structured learning path to develop the strategic, creative, and analytical skills necessary to build a successful online brand.

🎯 Programme Objectives

  • Understand the fundamental principles of social media marketing
  • Build a strong digital presence across multiple platforms
  • Develop audience personas and targeted strategies
  • Create, manage, and schedule content professionally
  • Analyze data and measure campaign success
  • Use tools for content planning, reporting, and optimization

👥 Target Audience

  • Beginners looking to enter the field of social media marketing
  • Entrepreneurs and small business owners
  • Content creators, bloggers, and influencers
  • Marketing and media students and graduates
  • Anyone seeking to grow their digital presence or project through social platforms

✅ Expected Outcomes

  • Develop a comprehensive social media marketing strategy
  • Build and optimize accounts across all major platforms
  • Create engaging content tailored to different target segments
  • Conduct audience and competitor research
  • Use analytics to track performance and improve results
  • Manage multiple accounts professionally and efficiently
  • Learn monetization strategies through social media
  • Qualify for freelance work or employment within digital marketing agencies

Covers the basics of marketing through social platforms, from account setup to basic analytics.

Lessons

  • Introduction to Marketing and Social Media
  • Overview of Social Media Platforms
  • Understanding the Target Audience
  • Building a Social Media Strategy
  • Setting Up and Optimizing Accounts
  • Introduction to Digital Analytics
  • Content Creation Basics
  • Social Media Management

Dives into brand building, goal setting, and designing audience-targeted campaigns.

Lessons

  • Advanced Customer Persona Development
  • Building Brand Identity
  • Goal Setting and Performance Measurement
  • SWOT Analysis and Competitor Research
  • Advanced Content Development
  • Handling Social Media Challenges
  • Data Interpretation and Trend Analysis
  • Strategic Account Management

Focused training on leveraging each platform as an effective marketing tool.

Lessons

  • Using Facebook & Messenger for Business
  • Marketing via Instagram
  • Pinterest Strategies
  • Enhancing a YouTube Channel
  • Snapchat for Business
  • Twitter Tactics
  • Engagement through LinkedIn
  • Using TikTok and Yelp

Focuses on revenue generation, social media for organizations, and advanced techniques.

Lessons

  • Social Media Monetization Models
  • Income Generation Strategies
  • Social Media Marketing for SMEs
  • Using Social Media for Nonprofits
  • B2B Marketing and Lead Generation
  • Practical Implementation of B2B Campaigns
  • Integrating Social Media with SEO
  • Comprehensive Social Media Account Management
Course Review

Students receive an accredited certificate issued by Cambridge British College.

Yes, all certificates issued by the college are accredited by the relevant official authorities.

Yes, after completing the course, you may contact the Admissions and Registration Department to obtain an electronic copy.

You can register online through the website by visiting the Admissions and Registration page and completing the payment electronically.

Applicants must be at least 16 years old or hold a secondary school certificate (or equivalent) for certain programmes.

Yes, you may enrol in multiple courses simultaneously.

All courses are offered online.

The duration varies depending on the programme and generally ranges from one to six months.

Yes, assessment is based on participation, assignments, and final examinations depending on the nature of the course.

Yes, you can retake the course in the next session at a reduced re-enrolment fee.

Fees vary according to the course and number of study hours. Full details are available on each course page.

Payments can be made online via the college’s secure electronic payment link.

Yes, instalment plans are available for selected courses under specific conditions.

No, course fees are non-refundable according to the college’s refund policy.

You can reach us via the official email address or by phone.

Yes, a dedicated technical support team is available to assist with any platform-related issues.

You can schedule an appointment with an academic adviser by contacting the guidance team.

Some courses include practical training or partnerships with employers to provide internship and job opportunities.

£ 1000.00

includes

Two Lectures per Week
Midterm and Final Examinations
31 Articles
Certificate upon successful completion
Fully Online Programme
Course Delivered in English